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Sales and Marketing
Product Marketing Manager Permanent
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Background to Sanome
Everyone cares about staying healthy. We define “healthy” as the absence of disease. However, current healthcare systems are designed to treat disease, not to maintain health. Most people only engage with the healthcare system when they develop “symptoms” of disease or health breakdown. This is often too late. Early, at-home monitoring is needed.
There is an explosion of health-tech (sleep, step count, DNA, blood etc) for monitoring different aspects of health, but human biology and health are too complex and interconnected to be captured by individual tests. In addition only very few of them are clinically validated and therefore have limited use in healthcare systems.
At Sanome, we combine different at home tests that capture a wide variety of biomarkers that in combination can detect changes to someone’s health. Turning these into clinically validated medical diagnostic products (IVDs) for at-home use, will ultimately help in the early detection and prevention of disease. We have built an IVD innovation engine that allows us to bring multiple IVDs 10x faster and cheaper to market. Ultimately, by combining these IVDs we will realise our long-term vision of a human digital twin, where any changes to health are detected instantly, enabling early healthcare intervention.
We do have all the benefits of a progressive company (share options, flexible working, team events, laptops, personal development support, bla bla bla) but the real reason you will want to work with us is to make a difference with a company whose mission is to change the lives of millions of people. We have the funding to go fast and are looking for people that get excited by the size and opportunity of our goals. You need to be awesome and wholeheartedly believe that the best companies are built around a strong culture. If that is you, carry on reading!
The Opportunity and you
The next 12-18 months will be one crazy journey and no one day will be the same. This role isn’t just about being part of a revolutionary approach to proactive healthcare, but also a unique opportunity to sculpt your own career path.
You might start your week with hustling to get a coffee meeting with a key stakeholder, working with BD to define a potential use case and working closely with products to define user journeys. The next day you may find yourself interviewing patients and healthcare professionals to develop market facing content, followed by trying to understand a healthcare market to see if the use case works. The next day you may be planning optimal go-to-market strategies, or something completely different. At the end of the week, you may then present your insights to help us design and develop the best Go-to-market strategy.
What does success look like?
Given the variety of this role, we are looking for ambitious and driven people that are not shy to do things different and to learn new things. You will be reporting to the Head of Marketing. Even if you only feel comfortable with some of the below, we would love to speak to you:
- Content development and product development
- Develop compelling and engaging content that clearly articulates value proposition and differentiated positioning to support all phases of product development including user research, UI/ UX development and user recruitment
- Work closely with internal and external stakeholders to define use needs and ROI/ value delivered and ensure that everyone within Sanome can clearly articulate it
- Ensure that all market-facing content is anchored in defensible differentiation
- Go-to-market
- Lead cross functional teams in developing an understanding of user needs and requirements for successful GTMs, ranging from sample collection tools all the way through to on market medical products
- Devise communication strategies & work closely with product to prioritize the roadmap
- Partner with BD to support clinical positioning and competitive differentiation to influence our overall GTM
- Market insight and analysis
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- Support product development and GTM with primary and secondary market research, competitive landscape assessment, and industry analysis
- Representing us in the wider healthcare ecosystem and summarizing industry trends, competitor updates and latest scientific & technical developments, providing analysis and positioning for both internal and external stakeholders
Requirements
What do you bring to the table?
- A relevant undergraduate degree
- Excellent communication skills, in particular the ability to summarize complex topics for different audiences
- Go getter mindset, hungry to learn and not afraid to ask questions
- Inventive, creative, able to see the bigger picture, and solution-oriented in ambiguous and often fast paced situations
- Some commercial experience such as comms, product, market research, consulting or similar where you had to distill key stakeholder insights into actionable outcomes
It’s a bonus if you have:
- Knowledge of healthcare product development
- Experience in translating deeply technical or scientific topics
- A scientific or medical background
Tell us about your journey so far. Tell us why this role is the right next step on your journey. Energize us with your thinking on how you will collaborate with many different stakeholders including clinicians, users, regulators, products, BD and translational science. Most importantly tell us what it is about your personality and experience that makes Sanome the right step for you. We look forward to meeting you – Good luck.
Benefits
Salary
£40,000-50,000
We are an equal opportunities employer
Are you different? Great, we welcome people from all backgrounds and walks of life. Sanome aspires to be an equal opportunities employer and we encourage you to apply.