Finding good people in Cambridge just got harder!

The rate of unemployment in the UK has fallen again to 3.8%, down from 3.9% in the previous quarter.

In real terms this means another 75,000 people are now in employment, keeping the rate at its lowest level since 1975.

So what does this mean for Cambridge and the large number of local employers looking for more people? Well, in short, it will make things even harder. Sorry, but it will!

Finding ‘good’ people is hard at the best of times and with even more people in employment, there are simply not enough active candidates in the market to satisfy local demand.

So what can you do about it?

Well, the first thing is to be open-minded about who or what you are looking for and how you might find them. It still amazes me how many ‘leading-edge’ companies rely upon archaic and out-of-date recruitment practices to find new people.

Develop your talent acquisition strategy so that it incorporates as many modern techniques as possible. Most of the time people assume this means ‘use social media more’ but there is so much more to it than that.

You need to give job seekers a compelling reason to want to speak with you. Employers only ever want to employ people that ‘want to work for them’ and forget that there are now literally hundreds of other companies fighting for the same people.

So be different and put job seekers first. This is how the most successful companies recruit. They take time to understand their market and what people might want from a new employer. One of the best ways to do this is to talk to your employees, especially recent recruits, and find out what the company does well and not so well.

Being noticed is still ‘King’ when it comes to successful recruitment.

Advertising.  Press releases. Attending local recruitment events. There are all ways to get noticed. The recruitment advertising industry is worth billions each year. Why? Because recruitment agencies (who dominate most online job boards) know that this is still the most effective way to reach out and communicate with job seekers.

So develop a recruitment strategy that engages with as many people, on as many levels, in as many places as possible. Whilst it might be harder than ever to find the best people, it is not impossible. Get you name out there in big neon lights (metaphorically of course) and make it as easy as possible for people to find you.