Digital Campaign and Automation Manager Permanent

We’re looking for a Digital Campaign and Automation Manager to help us turn prospects into customers. You’ll work with our sales and marketing teams to design, implement and run targeted and engaging lead nurturing campaigns.

Who is Cambridge Intelligence?

We’re a team of data visualization experts. With our graph visualization toolkit, we help organizations to make an intelligent visual analysis of their data to ‘join the dots’ within it and uncover hidden threats.

What’s the role about?

You’ll be crucial in creating the processes that help us capitalize on opportunities at the very beginning of the sales funnel.

• Implementing and managing marketing automation technologies (e.g. Hubspot, Marketo, Pardot) and integrating with Salesforce
• Nurturing leads through:
  • Email marketing and automation campaigns
  • Social media outreach
  • PPC and paid social campaigns
  • Phone calls and Webex meetings
• Design, deploy and manage specific campaigns that:
• • Engage our existing marketing database
  • Nurture new inbound leads for our sales team
  • Support the work of our outbound sales activity
  • This is a highly collaborative role, working closely with the marketing and sales teams.

Who’s the ideal candidate?

This is a brand new role in our marketing team. If you enjoy promoting niche or complex products to a technical audience, our market-leading toolkit will have you energised and bubbling with ideas.

You’ll also have a strategic mind, and be willing to experiment with new approaches (even if they sometimes fail). If you can understand buyers’ needs and deliver unique and engaging campaigns that nurture relationships with them, this might just be your dream role.

Skills:

• Capable of strategically mapping campaign activity to the buyer profile and journey
• Drawing inferences and insights from data
• Experience of marketing niche or technical products
• Marketing analytics, email marketing and CRM technologies (Salesforce preferred)
• Using lead scoring mechanisms

Straight to the front of the line:

• Experience of planning, deploying and analyzing successful automated marketing campaigns
• Understanding of how to promote niche technological products and businesses to a highly technical audience

CambridgeIntelligence